Missed our digital roundtable on experiences and loyalty on September 24th? Don’t worry, we’ve organized the top eight things we learned from the discussion along with the recording and webinar deck

8. Not all travelers are interested in the same experiences 
Travelers from South Korea and China wanted to relax the most, followed by Italy, Germany and France. -Tedd Evers, TripTuner 

7. Millennials and Seniors research activities completely differently
Seniors (65+) like to wait until they are in- market and ask an expert, and they have an idea of who that expert is, many times a concierge. – Ken Frohling, EatWith 

6. Consumer spending is up and demanding a higher portion of their travel budget 
Activities and experiences account for between 40-50% of Millennials’ travel budget. – Nishank Gopal, Tui, Musement 

5. 81% of Millennials say they love to explore a culture through food 
“People have been dining with others for thousands of years… The original social network was the dining table.”- Ken Frohling, EatWith 

4. Experiences can drive up NPS scores 
NPS scores increased by 18% with the group that purchased an experience. – Nishank Gopal, Tui, Musement 

3. Social media plays a huge part in experiential travel 
61% of young adults say that social media magnifies the ‘FOMO’ that they have and it is a motivating factor to engage in experiences. – Tedd Evers, TripTuner

“Millenials and Gen Z Travelers are 85% more likely to share instagrammable moments that they are experiencing as opposed to sharing an image of items that they are buying. – Kenneth Purcell, iSeatz 

2. The “70% Rule” 
70% of activity bookings happen in the seven days prior to the visit. –  Nishank Gopal with Tui, Musement

1. Enabling Points Redemption for Experiences can increase engagement 
“One of the things that we are seeing with our partners is that they are all looking for ways to engage with their customers even when they are not traveling, staying or flying with them. They are looking to enable local experiences, regardless of where the travelers are. – Kenneth Purcell, iSeatz 

To listen to the digital round table, please visit Experiences & Loyalty On-Demand. If you’d like to learn more about iSeatz or one of our panelists’ businesses. Please reach out at using the below contact information. 

Kenneth Purcell, CEO iSeatz

Tedd Evers, CEO TripTuner

Ken Frohling, Global Head – Business Development, EatWith

Nishank Gopal, Chief Business Officer Musement